Make the crowd join the cup
It all begins with world cup, adidas wants everyone join the world cup event, without going to the arena.
Shouting out to brands
Before the World Cup begins, we start with calling out to different brands to have collaboration with us on world up, to make it wow to the audience.
Standard Chartered
Budweiser
MenClub mag
Central Market
Ikea
Philips
Shouting out to Fans
After the World Cup starts , we then shout out to the fans to join us in world cup, to capture the fun moment for different matches
… and social world response.
There is more..
Not only that, we also tie in our engagement to boost online sales, within the match time.
