Hungry Slip-Ups
SNICKERS
Base on the big idea “ You’re not you when you’re hungry “, the campaign focus on the ideas to elaborate and make local resonance to Hong Kong people. Being hungry, people often do the wrong things because they are not themselves, so the idea is to turn all the famous slip-ups done by celebrities, political figures, public figures to one reason, they were hungry.
Case Video
"To defend the core value, is the deepest core of the core value" - Over complicated the message
"What is your last name, mr chan?" - Ask question he already knew the answer
"Try My Breast" - Wrong Pronunciation of English Word
"Rest In Piece" - Wrong word using on Rest in peace, makes it totally different meaning
"Counsellor Chow, "Check" for me, if there are any resident didn't pay their Taxes" - Misuse of English in an ancient Chinese Drama
"Do you know how to spell SHAME? Same! Same on you!" - Wrong Pronunciation of English Words