It had been a rough couple of years for Hong Kong because of the pandemic, the energy level is low and Hong Kong people needed to be cheer up. As one of the leading bank in Hong Kong, Standard Chartered Bank want to serve as a first bank that cheer Hong Kong People up, aim to send a message to Hong Kong people that, no matter what happen, Standard Chartered is still stand with Hong Kong people and aim to provide the best vibe to the place.

Cheer Up HK

Shout out in social.

With the Main Communication, the campaign filled with engagement to cheer HK.

Social platform is the field to tell everyone about it.

Free Lunch Day
Free Popcorn Day
Free Tram Day

To the outdoor presence

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SCB Brand 2021